is the Italian data management platform to storage and create user profiles according to customer needs. ot&Insight
Dot&Insight aggregates any type of data from several sources. It, also, includes a semantic engine to automatically categorize webpages. Then, users are followed online in their navigation and clustered according to socio-demo data, interests and intentions towards a commercial category.
Dot&Insight uses look-a-like predictive algorithm to cluster all users.
The system is provided with an intuitive user interface created adhoc for people from marketing, that can build profitable users profiles, and from sales, that can sell users profiles online.
Dot&Insight provides also the numbers of impressions generated by each single profile detailed per adunit.