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Dot&Ads

Multichannel Adserver

Dot&Ads is the 1st local adserver in Italy used on main national properties. According to IAB volume of traffic, its second only to DFP by Google.

Dot&Ads is a multi-channel adserver delivering adv campaigns on web, video player, msite, mobile app, smart tv, set-top box, podcast, streaming radio and game console.

Dot&Ads allows to optimize the campaigns delivery according to several and innovative rules. It manages any campaigns types such us premium, behavioural, data-driven, performance, RTB, re-targeting, in-house, customized target based on publisher data (e.g. meteo targeting).

Dot&Ads supports any creative type such us Image Text, Flash, HTML, XML, Video, Rich Media, Display ads, Email, Javascript, HTML5, third-party, native advertising.

Dot&Ads optimizes placements and performance, and provide real-time analytics to ensure performance. Our dedicated ad-serving experts serve as an extension of your team to ensure your campaigns run smoothly also with several third-party integrations.

Our technology is 100% agnostic. All our platforms are flexible and capable of integrating any type of technology a customer chooses.

D&A

Reasons to choose Dot&Ads

1.

Focus on your business strategy using a solution that adapts itself to you. Not vice-versa.

2.

Use several digital tools under an unique platform: multichannel adserver, adv sales and order management system, and DMP.

3.

Optimize your operations with an unique workflow via the integrations among DotAndMedia and external systems.

4.

Count on our dedicated ad-serving experts offering technical, operative and strategic support on-site 24/7.

5.

Do not disturb your publishers to modify web pages, inject external code (eg. Adnetwork/ profiling system) via Dot&Ads tags.

6.

Do not disturb your publishers in order to modify web pages, inject external code (eg. Adnetwork/ profiling system) via Dot&Ads tags.

Advanced Features

Dot&Ads delivers on apps and msites using several advanced features. Via a single responsive tag it’s possible to:

  • deliver ads that fit the browser. This means that ads will look good whether visitors are using a desktop, tablet, or smartphone;
  • use the reporting system to have data detailed per device types (desktop; mobile phone, tablet, console, TV);
  • target per data of publishers/apps (eg. Meteo targeting);
  • create and deliver HTML5 banner and video;

Dot&Ads SDK MRAID for iOS and Android is VAST3.0 and VPAID compatible. Its includes a Mediation packages that lets you serve ads to your apps from multiple sources according to a priority level.

The 1° video network in Italy (after youtube) is using Dot&Ads video adserver. The integration with video players is done according to VAST 2.0, VAST 3.0, VPAID or custom specs.

Dot&Ads allows to track the view of a Banner, and reports results in real-time. This feature lets discover immediately errors on publishers’ websites and monitor all positions on the network instead of a single campaign.

Dot&Ads allows to deliver targeted ads  reaching users after they have visited advertiser’s website.

Dot&Ads is 100% agnostic. It’s open to be integrated with any RTB platforms. Using the ‘smart passback’ there is no waste of imps.

Dot&Ads comes with a extended rich-media library included the most innovative HTML5 format. All formats are IAB/MMA compatible. DotAndMedia specialist are able to create any kind of new adv format.

Dot&Ads tracks and reports on in-depth metrics such as viewability and ad-blocking, geo-performance, engagement, completion rates, impressions and customized KPI. Reports are available in real-time, in xls, csv and pdf format. They can be scheduled to be delivered by email. Log files are available too.

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